Chen Heelz Story
Chen Heelz, an original designer footwear brand, originally named “The Collection,” was founded by Frank Chen in Shanghai in 2014. The brand has consistently aimed to create a perfect blend of “aesthetic appeal and comfort” in high-quality and cost-effective luxury women’s shoes. Renowned for its simplistic design, meticulous detailing, premium leather materials, precise craftsmanship, and ergonomic shoe lasts, Chen Heelz specializes in using minimalistic lines and geometric patchwork techniques to highlight the elegance and individuality of modern urban women. Since its debut, the brand has received enthusiastic acclaim from women in Shanghai and beyond, earning joint coverage and recommendations from international fashion magazines such as VOGUE, ELLE, and Maria Claire Chinese edition.
“Heelz goes beyond conceptual representation; it genuinely allows women to feel the comfort and beauty at their toes” – Frank Chen. Stemming from deep love for his mother, in the spring of 2014, Frank Chen opened his first shoe store at 126 Wulumuqi South Road. The modest ten-square-meter space primarily carried Frank’s passion and ideals for crafting each pair of shoes. Adhering to the original mission of “making good shoes affordable for every dreaming girl,” the brand was initially named The Collection. In the spring of 2019, the brand was rebranded as Heelz, maintaining its commitment to using all-natural materials and striving for cost-effective luxury women’s shoes.
Chen Heelz boasts a design style that is minimalistic and excels in geometric patchwork. This brand has become the top choice for global celebrities, socialites, and elegant women, creating countless splendid dreams. With modern design and exquisite craftsmanship, Chen Heelz perfectly interprets the timeless elegance of feminine charm. Simultaneously, through its unique allure, Chen Heelz has successfully garnered joint coverage from international fashion media, including VOGUE, Harper’s Bazaar, ELLE, and Maria Claire.
